Calling all Creative Kids to Enter the “Do the Ride Thing” Video...

Calling all Creative Kids to Enter the “Do the Ride Thing” Video Contest – $10,000 in Prizes!

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Kids Helping Kids Ride Safe/Ride Smart

IRVINE, Calif., June 18, 2010 – With the busy summer riding season upon us, the ATV Safety Institute (ASI) encourages kids to enter the “Do the Ride Thing” Video Contest. Sponsored by the ASI, the contest runs June 18 to September 6, 2010 and offers 10 prizes totaling $10,000. Students ages six to 18 may enter. The winning 30- and 60-second videos will be used as public service announcements (PSAs) by the ATV Safety Institute.

“What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules?” said Paul Vitrano, executive vice president, ASI. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe/ride smart.”

To enter, kids create a 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. Visit http://www.atvsafety.org/ATV_PSA_Contest/index.html for official video content requirements, contest rules, and entry forms.

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18. 1st Place winners earn $1,100, 2nd Place is $800, and 3rd Place is $600. Plus, all age categories are eligible to win the $2,500 Grand Prize. The ten prizes total $10,000.

Background

There are nearly ten million ATVs in use across the United States, being operated by more than 35 million Americans. Many ATV owners share their ATVs so it is essential that riders and non-riders alike understand the importance of the safe and responsible use of ATVs.

Summer and holidays are a time when children have more free time to enjoy many activities, including riding ATVs. Nearly 90 percent of youth ATV-related injury incidents occur when a youth is operating an ATV manufactured and intended for use by an adult. Parental supervision is a key element to a child’s safety and children under the age of 16 must be supervised at all times when operating an ATV. Parents literally hold the key to their children’s safety. Every ATV has an ignition key, and when a parent or guardian controls the key, they control the use.

Consumer Product Safety Commission data show that 92 percent of all ATV-related crashes are the result of warned-against behaviors. The ATV Safety Institute has eight Golden Rules of ATV safety that address these behaviors and apply to all riders.

The ATV Safety Institute’s Golden Rules

1. Always wear a helmet and other protective gear.
2. Never ride on public roads — another vehicle could hit you.
3. Never ride under the influence of alcohol or other drugs.
4. Never carry a passenger on a single-rider vehicle, nor more than an operator and passenger on an ATV designed for two persons.
5. Ride an ATV that’s right for your age.
6. Supervise riders younger than 16; ATVs are not toys.
7. Ride only on designated trails and at a safe speed.
8. Take an ATV RiderCourse; call toll-free at 800.887.2887, or go to www.atvsafety.org to sign up or try the new free online e-course.

The All-Terrain Vehicle Safety Institute® develops rider training programs and promotes the safe and responsible use of ATVs. The ASI works to reduce crashes and injuries resulting from improper ATV use. Formed in 1988, the ASI is a not-for-profit division of the Specialty Vehicle Institute of America®. For safety information or to enroll in the ATV RiderCourse nearest you, visit www.atvsafety.org or call (800) 887-2887.

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